Marketing

Global Vaccine Market Features, Trends, and Projections 2014

Captured 2018-10-01
Document Highlights

Vaccine Market Structure 2010:
Small size market : 2-3% of the global pharmaceutical market but …
Spectacular growth rate : 10 – 15% per year versus 5-7 % for Pharmaceuticals

Vaccine Market: Growth Factors
– Importance of communicable diseases and new threats
– New vaccines
– Increasing demand, new target population, larger emerging markets
– Higher prices, improved profitability for the industry
– “Blockbuster” sales for some innovative vaccines

Global Vaccine Market: Rapid Growth and Changing Status
Value from USD 5 [billion] in 2000 to almost USD 24 [billion] in 2013
Global market projected to rise to USD 100 [billion] by 2025*
More than 120 new products in the development pipeline
Vaccines: becoming an engine for the pharmaceutical industry

Newer and more expensive vaccines are coming into the market faster than ever before
– Hundreds of vaccines under development
– Higher cost and prices

Aggressive marketing, “Pharma like” [new business] model

Comments

*"Based on country reported data, WHO estimates that, across 47 vaccines and 94 manufacturers, the 2021 global vaccine market supplied approximately 16 billion vaccine doses (up from 5.8 billion in 2019), with a value of US$ 141 billion (up from US$ 38 billion in 2019)."

Source: World Health Organization